La Multisig Media purpose is to increase awareness and facilitate user and developer onboarding for the Cosmos ecosystem in Latin America (LATAM) focusing on Argentina. By creating engaging and informative content, this initiative seeks to educate the LATAM community about the benefits and opportunities offered by the Cosmos ecosystem, thereby encouraging adoption and participation within the network.
Description
Latin America presents a fertile ground for blockchain adoption, with a burgeoning interest in decentralized technologies and digital assets. However, there remains a gap in awareness and understanding of specific blockchain ecosystems such as Cosmos. Countries like Brazil, Argentina, and Mexico are among the top 20 in the world with the highest adoption. By targeting LATAM, we aim to bridge this gap and empower individuals in the region to explore and engage with Cosmos, contributing to its growth and decentralization.
Metrics highlighting the urgency and potential impact of such initiatives include:
- $562 billion in digital currency volume received by LATAM citizens
- 51% share of LATAM consumers who have paid with digital currency
- 1/3 people have used a stablecoin for everyday purchases
Argentina is the market with the highest adoption of stablecoins, such as USDC and USDT. Regarding buying behavior, stablecoins represent 60-80% of total purchases, surpassing other cryptocurrencies by almost five times. Users tend to quickly get rid of their FIAT money, as a consequence of the peso devaluation. As an example, Lemon is one of the largest centralized exchanges in Argentina with more than 2 million users. In 2021, before the release of their debit card, their user base was less than 10,000.
As of 2022, Argentina had around 115,000 software developers. This is the second-highest number of developers in South America. According to CESSI, the number of software developers in Argentina will increase to 500,000 by 2030.
The demand for innovative financial services, that seamlessly integrate traditional finance with the realm of cryptocurrency, is evident. Furthermore, these metrics highlight the untapped potential and readiness of the LATAM market to embrace Cosmos adoption. Through this initiative, we aim to empower the LATAM community with knowledge and resources to actively participate in the Cosmos ecosystem. By fostering awareness and facilitating onboarding, we believe we can contribute to the growth and decentralization of Cosmos while unlocking new opportunities for individuals in LATAM.
Expected Benefits of Supporting Us
- Increased awareness and understanding of the Cosmos ecosystem among the LATAM community.
- Facilitated onboarding of new users and developers into Cosmos through educational and informative content.
- Enhanced engagement and participation within the Cosmos network from LATAM users.
Highlights, Achievements, and Expertise
Content creation
Our team is creating blockchain educational content in Spanish since 2020 by:
- Hosting X-Spaces like #DeFiSpace a weekly Twitter Spaces cycle, with more than 60 episodes, interviewing builders from different multi-chain projects.
- Recording videos of DeFi Tutorials, interviews, and covering blockchain events.
- Writing threads, articles, etc.
- La Multisig TV YouTube Channel (+1100 subscribers)
- La Multisig X Account (+3500 followers)
- La Multisig X Audience of over 30k people across all accounts (team members’ accounts and partners)
- Admins of Cosmos Argentina Telegram Community (+700 members)
- Owners of La Multisig Telegram Community (+100 members)
Events
Experience organizing events and hackathons, such as:
- ETH Argentina (Buildathon core unit): 2500 people attended the Main event. The developer participated with over 400 people at the Buildathon.
- Buidlers Night (ETH Argentina side event): 150 people attended for a relaxed night after hacking for two days at the Buildathon.
- Celestia Modular Meetup: 85 people attended to learn about Celestia and more topics, including a Cosmos Builders panel with big referents from the Cosmos ecosystem.
- La MultiMeet: a monthly meetup for the local community in one of the best brewhouses in Buenos Aires.
- Participation as MCs, speakers, and moderators in conferences such as Cosmoverse, LABITCONF, ETH Argentina, Polkadot Academy Argentina, etc.
La Multisig has also received an AADAO grant from the main grants program for community activation in LATAM. Find details on this here.
