Grant Spotlight: Cosmos Hub User Engagement Campaign Powered by Drops

Grant Spotlight: Cosmos Hub User Engagement Campaign Powered by Drops

Atom Accelerator DAO (AADAO) is committed to driving value to the Cosmos Hub by supporting a wide range of initiatives targeting not only technological advancements, but also user engagement.

One of our latest grantees, Drops, will boost user engagement through the ATOM 5K Quests campaign. This initiative encourages both content creators and ATOM stakers to get involved, enhancing participation across the Cosmos Hub and Atom Economic Zone (AEZ).

Discover Drops

Drops is a platform designed to encourage UGC through incentivized bounties. Their mission is to amplify project awareness by motivating users to complete tasks, earn points, and compete for leaderboard prizes.

With the support of a $7,500 grant from AADAO, Drops is leading a focused campaign to enhance user engagement with Cosmos Hub and the AEZ. This AADAO grant enables Drops to use their innovative point system and referral incentives to maximize the campaign’s outreach, impact, with the majority of the grant going toward the prize pool for participants.

Our grant also includes the development of functionality on their platform to run quests that track Cosmos Hub staking balances, allowing participants to earn points based on how much they stake, but also, based on how much they increase their stake during the campaign period.

Unlocking New Levels of User Participation on the Hub

In a world where user engagement is key to ecosystem growth and true understanding, Drops is stepping up with a novel approach to increase participation and staking within the Cosmos Hub.

By engaging a large existing user base, Drops will introduce creative tasks that encourage long-form UGC and social engagement, especially around ATOM staking. This initiative could lead to a higher number of active participants in the Cosmos ecosystem, boosting global awareness and staking within the AEZ.

The use of Drops’ weighted-points system ensures that quality engagement, rather than low-effort participation, is rewarded—leading to more meaningful contributions.

Moreover, Drops is familiar with Cosmos SDK transactions through their work with Injective, which makes them well-positioned to incorporate staking data and on-chain wallet information into the campaign. This integration could allow Cosmos Hub users to track their contributions and staking balances in real-time, adding further incentive for deeper engagement.

Introducing ATOM 5k Quests

The ATOM 5K Quests is Drops and AADAO’s 12-week UGC campaign (running from September to November 2024) where users can earn points for various actions, such as staking ATOM, creating content, or inviting friends to join.

With 10 quests to get started, participants can climb the leaderboard by completing tasks like tweeting, posting on TikTok, or boosting their staked ATOM balance. Every action counts toward exclusive leaderboard prizes.

To maximize your chances of success, refer to the ATOM 5K Creators Guide. This guide offers tips on how to create content that not only earns points but also makes a stronger impact, helping you rise in the rankings faster.

ATOM-5k-drops-AADAO

Looking Forward & Getting Involved

AADAO is excited to support impactful platforms like Drops, and as the campaign unfolds, we expect to see an uptick in meaningful user-generated content, increased ATOM staking and overall awareness, as well as a stronger connection between users and the Cosmos Hub.

Whether you’re an ATOM staker, creative, or just overall passionate community member, this campaign is your chance to further contribute and be rewarded!

Ready to take part? Discover ATOM 5k Quests and become a key member in the ATOM community. Don’t forget to keep an eye on it! Each week, new quests will be added for you ro earn more leaderboard points for prizes.

Are you driving value to the Cosmos Hub?

Funded by the AADAO, the Drops campaign exemplifies how strategic collaborations can drive tangible results for the Cosmos Hub. If you’re building a project that could help drive value for the Hub, check out AADAO’s Funding Themes and apply for a grant today.

About the Atom Accelerator DAO

Atom Accelerator DAO (AADAO) is a governance-mandated DAO of the Cosmos Hub. We have been formed and mandated to drive value for the Cosmos Hub & ATOM, supporting initiatives that either directly create economic impact or produce value that can drive its growth. From this, our current primary mandates are public grants & venture grants.

Atom Accelerator’s venture arm, strategically invests in promising early stage web3 founders & startups both within and outside of the Cosmos Hub’s ecosystem. Offering expertise, guidance, and support as experts within the Cosmos ecosystem while driving value towards Atom.

In 2023, we deployed $3.8 million in grants to 39 recipients – resulting in, among other things – a $22m USD airdrop to the Community Pool, an AEZ Accelerator program to expand the AEZ, a successful hackathon with 42 project submissions bringing innovations to the AEZ – and many other key initiatives. Read about them in our 2023 Impact Report.

About the Author

Related Funding

Cosmos Hub Grant deployed by Atom Accelerator DAO (AADAO) to Drops for Drops: Cosmos Hub User Engagement Campaign

Drops: Cosmos Hub User Engagement Campaign

Team: Drops
Date Approved: August 16, 2024
Current Status: in-progress